Fair play in advertising and branding
Protecting against and defending in unfair competition cases — misleading advertising, imitation of packaging and brands, discrediting competitors — before the AMCU and courts.
Travel to Ukraine
Not required
Typical timeline
2–12 months
Format
Legal agreement signed remotely
Language
Updates in English
Overview
When competition becomes unfair
Ukrainian law prohibits misleading information, copying of a competitor's packaging or name, and discrediting statements. The AMCU actively fines brands, especially in dietary supplements and consumer goods. We help you act against violators and defend your own campaigns.
01
A competitor copied your packaging or name
02
A competitor spreads false claims about you
03
The AMCU questions your advertising
04
You are launching a campaign with health or performance claims
Your options
Act against a competitor or defend your campaign
01
Complaint to the AMCU
Starting a case against a competitor's unfair practices.
Usually 3–9 months
01
Defence of your campaign
Responding to AMCU questions about your advertising.
Usually 2–9 months
01
Court claim
Claims to stop the violation and recover damages.
Usually 6–12 months
How it works
How an unfair competition case moves forward
01
Consultation
We review your situation and confirm the right route.
01
Legal agreement
You sign remotely; we confirm the scope and fee in writing.
01
Evidence
We record the advertising and collect evidence.
01
Complaint or defence
We file a complaint or prepare your position.
01
Proceedings
We represent you before the AMCU or court.
What we need from you
Evidence we need
- Examples of the advertising or packaging
- Evidence of dissemination
- Trademarks and design registrations
- Sales information, if relevant
Scans are enough to start. We tell you if any document needs an apostille or translation, and arrange it if you prefer.
Related services
Often handled together
Appealing AMCU decisions
Challenging AMCU decisions and fines in commercial courts.
Antitrust compliance
Compliance programmes and training to prevent competition violations.
Unfair competition & advertising
Misleading advertising, copying and other unfair competition cases.
FAQ
What clients ask before filing
Not covered here? Ask an attorney directly during your consultation.
Are health claims for supplements allowed?
What fines apply for unfair competition?
Can I act if a competitor copies my packaging?
Does the AMCU need to prove harm?
What counts as misleading advertising?
Let's put an end to the uncertainty.
Tell us about your matter. An experienced attorney will review it and lay out your options — clearly and in English. We always see the matter through to the end.
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Results & Client Voices
Outcomes our clients felt from abroad
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